Pura Facades unveils video explaining benefits of GRC

18th May 2021
Latest News

While more architects and contractors are utilising Glass Reinforced Concrete (GRC) as a natural and highly tactile building façade, there is still misunderstanding about the material’s correct specification.


To dispel some of the myths surrounding this increasingly popular cladding option, Pura Facades has produced a short video.


Called ‘CladMaster – GRC Explained’, the film provides an overview of the material and its increasing adoption by specifiers looking for a fire-proof, sustainable and aesthetic cladding product. James Butler, director of leading GRC provider Pura Facades contributes to the video, citing the pros and cons of various types of glass reinforced concrete. He also explains the four main types of GRC of which architects should have a good understanding before technical specification.


GRC can be grouped into four main categories; pre-cast concrete, spray GRC, lightweight GRC and Ultra High-Performance Concrete (UHPC). Each have their own merits, and specified in the correct way will give many decades of low-maintenance value.


James Butler comments: “Over the past five years, we’ve seen a marked increase in the use of GRC on buildings, especially where architects want to retain a high value, natural stone aesthetic to the building. However, the material comes in many different forms and specifiers really need to understand more about the various types of GRC before making a final decision.


“I hope this short video will be adopted by architects and designers as part of their wider CPD programmes. Too often, people assume that GRC is a simple, homogenous product, when in reality its various forms are quite different and lend themselves to a wide range of end-use applications.


“Once only available as a cast product, the various iterations of GRC have become far more numerous and nuanced. That’s why it’s so important for those involved in specifying this material to gain a highly developed understanding of its pros and cons – in whatever iteration of GRC is being considered for a project. “


To see the Clad Master – GRC Explained video, please watch the video below:


related news

Pura makes facade specification easy with NBS Source
Pura Facades, part of the national Vivalda Group, has signed up to NBS Source, the trusted platform for specifiers. The move allows architects, designers, developers and contractors to obtain trusted, up to date information and data on the UK’s widest range of cladding materials including such as glass reinforced concrete (GRC), fibre cement, cement particle […]
Read article
A Perfect Finish with MetSkin
A Perfect Finish with MetSkin Vivalda launches MetSkin, a new aluminium cladding system for residential high rise or municipal projects. Vivalda Group, the UK’s largest distributor of rainscreen facades, has expanded its product range to include MetSkin, a new, UK designed and manufactured solid aluminium cladding system. Supplied as a whole tested and warranted system, […]
Read article
TONALITY® Terracotta
Back to the future with Terracotta
Meaning ‘burnt earth’ in Latin, terracotta was first used by the ancient Greeks and Egyptians as an architectural material. However, this historic clay product is now showing off its sustainable credentials with a number of recent UK remediation projects. James Butler, commercial director of natural cladding specialist Pura Facades, highlights the positive role this often-overlooked […]
Read article
Peter Johnson Vivalda Group
Behind the Façade – new documentary heralds ‘era of responsibility’ for the UK cladding industry
A groundbreaking film which explores the UK construction industry’s response to the Grenfell Tower disaster has been launched to encourage more open debate within the UK construction industry. Funded by Vivalda Group, Pura Facades parent company, and produced award-winning filmmaker Hamlett Films, the 25-minute documentary is entitled ‘Behind the Façade’ and includes contributions from architects, […]
Read article
New documentary ‘Behind the Façade’ premieres at UK Construction Week 2021
A groundbreaking new film which explores the UK construction industry’s response to the Grenfell Fire tragedy will be premiered at UK Construction Week in Birmingham on Tuesday 5th October. Produced by Vivalda Group Pura Facades parent company, and award-winning filmmaker Hamlett Films, the 20-minute documentary is entitled ‘Behind the Façade’ and includes contributions from architects, […]
Read article
Enter your email here to receive our regular newsletter
Unit 6, The Linen House,
Queen’s Park, London
W10 4BQ
95 Aston Church Road
Aston, Birmingham
B7 5RQ
© Pura Facades®, all rights reserved.