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CitizenM, Victoria London

the project

Product: Rieder lightweight GRC

Colour: Polar White

Finish: Ferro

Amount: 780m² flat panels & 1,570 linear meters of Formparts

Architect: Ica Architects


Finished in early 2022, the CitizenM hotel façade is comprised of 1,570 linear meter of moulded GRC panels made in large U-shapes with adjacent flat GRC panels, manufactured by Rieder. The texture and colour resemble natural stone and is designed to weather gradually and evenly over time.

image gallery

the process

The CitizenM team visited neighbouring buildings which were clad in the same incombustible GRC in the same stone colour prior to selecting this façade material again, having been impressed with the previous GRC fin manufactured by Rieder and supplied by Pura for another award-winning Citizen M hotel, built on the large open square next to the Tower of London a few years earlier.

Each panel is tactile and unique, providing a light differentiation between each one, giving a much more natural look and feel compared to a man-made assembled or layered façade panel.

Pura Facades supplied the bracket fix system for the fixing contractor and in areas assembled this inside the fins prior to shipping to site. The new manufacturing method of bracketing and forming the concrete panels with angles and corners gives control over the panel corner sharpness and consistency. Increasing the size of the overall column shape panel girth gives a huge jointless feature panel.

These feature column and spandrel panels grid out the external façade, punctuating the glazing and providing solar shading to the hotel rooms and some extra privacy from side views. The panel frequency also adds an acoustic proofing feature and breaks up the wind flow against the façade and windows. The shaped GRC grid works well with the large glazed frontage of each room, framing the view for each guest.

The Pura team drew the production drawings for every panel to feed into the Rieder production process. The Pura warehouse team led by Piotr received, batched, cut and drilled the rear of the panels using the tried and tested Kiel undercut method and hangered each panel using the Kiel anchor and bolt system.

Due to the complexity of the location, Pura packed and delivered the panels in marked up batches which meant they were able to be lifted straight off the flatbed truck at the roadside and hoisted safely up the façade to the required floor, ready to be fitted.

This building near Victoria station is a favourite of the Pura team because it sits so well in its urban environment, looking proudly contemporary next to its traditional neighbours.

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Unit 6, The Linen House,
Queen’s Park, London
W10 4BQ
95 Aston Church Road
Aston, Birmingham
B7 5RQ
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