Faith in the City: Pura Facades invests in new London HQ

Faith in the City: Pura Facades invests in new London HQ

Despite the recent rise in remote working, natural
cladding supplier Pura Facades still believes there is a place for responsible
face-to-face collaboration within the construction sector. As the UK’s leading
provider of non-combustible GRC (glass reinforced concrete), terracotta and
brick slip panels, Pura has just moved into a contemporary 3,600 sq. ft. office
in Kilburn, West London.

The business is on track to achieve a turnover of
£7.5m in 2020 and recently saw an upturn in new orders, despite the dampening
impact the Corona virus is having on the wider economy. New projects secured in
the last few months include the recladding of Fulham Football Club’s Craven
Cottage stadium, Birmingham’s Symphony Hall, Berkeley Group’s Clarendon Works
in Wood Green, Stephenson House development in London and the University of

James Butler, commercial director of Pura Facades,
said: “Working closely with architects and specifiers, we often rely on that
creative spark to come up with new ways of solving building design challenges.
Using technologies such as Zoom and Teams was fine during lockdown, but you
can’t beat personal interaction in an industry like ours, where those ‘eureka’
moments are so important. Sometimes the best ideas come from chance
conversations in the corridor or chance meetings in reception.”

Founder and chairman of Vivalda Group plc, which owns
Pura Facades added: “Not only is Pura’s new base designed for purpose, it fits
the Vivalda Group strategy of owning our trading premises, not renting. Seven
out of our eight UK locations are based in premises owned outright and
debt-free. This provides us with a solid basis from which to operate, avoiding
the sort of friction we’re seeing at the moment between so many businesses and
their landlords.”

Pura Façades was
previously located within the Vivalda Group headquarters in London. The
business also operates a logistics / fabrication facility in Birmingham

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